On September 4, 2026, the 2026 National College Business Elite Challenge – Global Brand Planning Competition (Jakarta Grand Final) concluded successfully at the Jakarta International Expo in Indonesia. Thanks to its outstanding performance in the China regional final, the School of Business and Management at Jilin University was invited to compete and shared the stage with top teams from around the world. Under the guidance of teachers Ma Hongjia and Xu Wei, team members Huang Wenxiao, Wu Haoyu, Niu Ruoke, Yuan Xinpeng and Feng Guanyi made thorough preparations for the competition. The team analyzed the competition topic in depth and carried out comprehensive preparations, including market research, brand planning, financial forecasting, environmental analysis, and integration of internal and external information, while polishing the English planning proposal and presentation slides. In the end, after comprehensive review by the expert panel, the Jilin University team won the Gold Award.

This award is an achievement of the School of Business and Management’s efforts to actively build international practice platforms, encourage students to participate in high-level international competitions, and continuously advance the development of business administration disciplines. Through this global final, the students not only gained rich and solid professional knowledge and broadened their international horizons, but also improved their cross-cultural communication skills and professional competence through exchanges and competition with outstanding students from around the world, passing their enthusiasm for learning and fruitful results on to their peers.