Lecture Title: Reflections on Publishing in Leading Strategy Journals

Speaker: Prof. Yongchuan Bao, University of Alabama in Huntsville, USA

Time: 9:00–10:30, June 9, 2026

Venue: Meeting Room 3, Kuang Yaming Building, Central Campus

Organizer: School of Business and Management, Jilin University

Profile of the speaker:

Yongchuan Bao, PhD, is Professor of Marketing at the College of Business, University of Alabama in Huntsville, USA, and also holds the Alabama Credit Union Chair in Entrepreneurship. His main research areas include product innovation, entrepreneurship, and industrial marketing. His research has been published in journals such as Production and Operations Management, Strategic Entrepreneurship Journal, Technovation, R&D Management, IEEE Transactions on Engineering Management, Information Systems Journal, International Business Review, Industrial Marketing Management, and Journal of Business Research. Dr. Bao currently serves as Guest Editor of Journal of International Management and as a member of the editorial review boards of Industrial Marketing Management and Journal of Business Research.